Kuperyt

nahedaakter · Dołączył: 31 Paź 2024 Posty: 2

And no! The Golden Poulpe have not gone on vacation! Even in July, they are here to reward our talented customers. And here is one that smells of surfing and fine sandy beaches! This month, we are highlighting the eco-responsible clothing brand Picture Organic Clothing . Its customer acquisition and knowledge strategy is full of freshness and will most certainly give you a good dose of inspiration!

The slow fashion wordPress web design agency brand captivates its visitors and fans
It’s a whole digital strategy that the eco-friendly brand is starting to deploy with SPREAD. And for a start, we are very impressed!

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Picture deanonymizes its site visitors through operations
Like many e-retailers, the brand wants to know who the visitors to its site are. It is to animate it and with a view to deanonymization that it has chosen to set up operations . Through various games and competitions, it has thus been able to engage the participants.

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The brand also embeds its social networks
Beyond transforming the traffic of its site into contacts, it was also able to bring its social communities into the database , particularly its Facebook fans and Instagram subscribers. How? By having the very good idea of relaying on its networks the operations set up on its online store. A very good strategy to increase the participation rate while collecting data.

In just a few months we have registered more than 12,000 profiles thanks to the implementation of operations on our site!
Lou Menadier, Marketing & Customer Care Manager at Picture

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Picture implements a customer knowledge strategy and enhances its brand image
In order to optimize its operations as much as possible, Picture Organic Clothing integrates customer knowledge levers within its operations. But these are also a good opportunity to recall its values and positioning.

The brand learns a little more about the interests and practices of its contacts
When Internet users want to take part in the various activities offered on the site, they must fill out a form. It is on this medium that the brand uses personalized fields in order to learn a little more about them. Vision of the brand, favorite season, favorite sport, conviction… So much valuable information that allows it to know more about its visitors.

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Picture unites its audience around its values
Each operation is also an opportunity for the brand to recall its positioning and share its values in terms of ecology and sustainable development. Take a look at this successful example of a quiz set up during the brand's latest operation. In the form of questions and answers, Picture conveys its messages and recalls its commitments in a subtle and fun way.

Slow fashion brand leverages acquired data to drive conversions
As you might expect, the brand doesn't stop there! After acquiring the database and qualifying its contacts , it then begins the practical exploitation of its data.

She segments her database…
Thanks to SPREAD's CRM, Picture Organic Clothing segments its contacts based on the information collected in the various forms. It can thus sort them according to their gender, their favorite sport, the values that characterize them the most... and define the type of products that would be most likely to interest them.

…to send targeted communications
Segmentation allows it to send more targeted communications to its audience. It personalizes its emails and provides it with relevant information on products that may really interest it. An excellent way to develop brand attachment and generate conversions.

More great projects for Picture Organic Clothing
Given the success of its strategy, the brand intends to continue its efforts and push the cursor a little further by integrating marketing automation . The goal? Create a permanent link with its contacts, with a view to conversion and loyalty . Birthday scenario, welcome pack scenario… Picture still has some great actions planned! In any case, at SPREAD, we can't wait to see all this take shape and are more than delighted to support Picture Organic Clothing in its e-commerce development. I'll leave the final word to Lou Menadier, the brand's marketing and customer care manager:
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wordPress web design agency